Top Management Team

With over 55 years of experience spanning diverse industries, Mr. Baaghil brings a wealth of knowledge and expertise to our esteemed organisation. He has been a trailblazer in bridging the gap between Europe and the Middle East, facilitating strong investment opportunities across multiple industries, from oil and gas to heavy industries. Today, as our esteemed chairman, he is leading the charge in enabling Egyptian manufacturing industries to expand their global reach.

With over 15 years of experience in multinational companies, she has enriched organisations with insights to support strategic decision-making. Throughout her career, she has focused on market understanding, consumer behaviour, and deep-diving into economic, financial, and trend changes driving shifts in consumer behaviour. Her expertise includes identifying potential markets through intensive research, enabling companies to recognize opportunities and constraints abroad and prospective buyers and customers. Her impressive clientele included global and local brands like Procter and Gamble, Unilever, Al Marai, and Kimberly Clark. Her valuable experience is vital to our organisation's pursuit of exploring international markets with a strategic research approach to avoid costly mistakes and identify extraordinary business opportunities while minimising risks.

With 30+ years of diverse trade experience between the Middle East and Europe, Mr. Mohamed is a valuable addition to our team. Starting as a salesman for construction materials, he later transitioned to men's clothing, building strong relationships across Saudi Arabia and Europe. Now, as our manager, he is committed to leveraging his expertise to empower Egyptian manufacturing industries and enhance their global presence.